Finding the Right Product to Sell Online

March 30, 2015 Leave a comment

The first step to setting up an online store is determining what product(s) you’re going to sell. There are various approaches to this decision. Here are some great strategies to find a product/product line:
1. Start with what you know.
Is there a product you love? Could you somehow market and distribute it online? Is there a wider audience for it?
Are there related products or niche versions you could sell?
What are your passions and interests? What do you buy a lot of or find yourself browsing for online?
2. Look local.
Check out storefronts in your local area. Are there unique products you could distribute to a wider audience?
Are there trends you notice when out shopping or products that attract you?
Taking location-specific products online can be a great idea. Maybe there are unique local products that aren’t available in other areas. People who have moved away from the area might be love being able to “get a taste of home”.
3. Solve a consumer problem.
The most successful products and services solve a consumer pain point. Think of things you often hear people complaining about or daily inconveniences you encounter. What products could make your routine easier or make an existing product better?
4. Cater to a passion.
What are you and your friends passionate about? What niche interests and passions could you serve?
Ecommerce is especially good at offering products for niche hobbies and passions, where an online source can meet an unmet need. Products related to a passion tend to attract loyal customers who provide repeat business and higher levels of interaction.
5. Build/extend your brand.
Perhaps you already have a business or a following on social media. Do you do a podcast or write a blog? Are you involved in online communities and special interest forums? You might naturally extend your personal or company brand with related products.
Or, you can build a unique brand, by choosing a product or business you can position in a unique way. You can provide a product that stands out from its competitors with some specialization or through the community you build and the way you market the product.
6. Do keyword research.
Search some product categories you are thinking about and find out what shows up. Look at different keyword variations to find out if there might be a way to get specific to lessen the competitive field.
7. Explore the trends.
Read consumer trend publications, such as Trend Watching and Trend Hunter. Based on your interests, subscribe to industry publications or follow leaders on social media to get an idea about the products and companies they are talking about. Getting an idea of the latest trends can help you dream up new products and services or discover products you could bring to a new audience.
Product review and discovery sites can also be a fantastic source of ideas and inspiration. Sites like Uncrate, Outblush and GearMoose show new curated product trends daily. Checking out these sites is a great way to get inspired!
Social curation sites and social media are another great way to spot trends. Pinterest is a great way to see what people are passionate about and the products they’re enjoying. This may inspire you, or even introduce you to a new product you could offer. Look at what people are talking about on social media and the types of items that are popular on crowdfunding sites like Kickstarter.
8. Check out online marketplaces.
The big wholesale marketplaces offer a massive variety of products. This is a popular but sometimes overwhelming method. If you have some general ideas, this can be a good way to see what’s out there and even get inspiration. Alibaba remains the largest wholesale site online, connecting consumers all over the world with manufacturers and wholesalers in Asia and offering various ancillary services (credit, inspection, assurance/verification). Other sites include: Tradekey and Global Sources.
Consumer marketplaces such as EBay, Amazon, Etsy, and Aliexpress can also be rich sources for product ideas. Check out popular products, look at what’s available, and get ideas about possible gaps.
Once you have a product in mind, you will need to evaluate the market for the product and explore logistics, as well as of course setting up how you will obtain the product (or if it is something that you make personally: determine how quickly you can produce the product, output level and costs for materials). We’ll talk more about these topics as well as an array or ecommerce marketing tips in future articles so stay tuned!
Miiduu makes it easy to build, manage and promote your online store. Sign up for your Miiduu store today!

Categories: Uncategorized

E-Commerce News: Exciting Redesign of Miiduu’s Store Management Tools

January 8, 2015 Leave a comment

Miiduu has launched a sleek new redesign of their store management tools. Store owners will

benefit from a responsive administrative panel with an easier layout and improved usability.

The new Miiduu Online Store management admin, offers the following improvements:

responsive site design, a modernized layout, and optimized workflow.

With the new responsive design, users get the same great viewing experience when using a

mobile device or tablet to manage their store. The modern layout contains an expandable left

side menu bar and intuitive navigation. With optimized workflow, store owners can more easily

manage their store. Miiduu has arranged settings in logical groups and simplified the design for

the best possible user experience.Check out the new Miiduu administrative tools and let us know

what you think.. At Miiduu, we’re committed to giving online store owners the best possible tools

for ecommerce. Contact us at miiduu.support.com with questions or feedback.

new-dash

Categories: Uncategorized

Miiduu Unveils Multilingual E-Commerce Platform

June 6, 2014 Leave a comment

Miiduu Unveils Multilingual E-Commerce Platform

miiduu-bilingual

Miiduu now makes it easier than ever to run your web store in multiple languages. We’ve worked hard to develop the most user-friendly platform for creating, editing and managing your store in multiple languages.

Whether reaching out to an international audience or selling within a bilingual region, having an e-commerce site in multiple languages equips store owners to sell more.

Did you know?
*Last year, more than a billion buyers worldwide were responsible for $1.2 trillion in sales.
*An English-only site taps in to just 1/3 of that buying power and non- native English speakers are the fastest growing segment online.
*A large majority of consumers say they only browse websites in their native language and will only buy a product in their native language.

In the past, small businesses that couldn’t afford custom programming were left with using ineffective plug-ins or creating multiple sites in different languages. This meant duplicating efforts when updating pricing inventory, coupons and specials. The Miiduu interface allows users to manage all the different aspects of their storefront directly in different languages, saving time and money.

With Miiduu’s new multilingual feature, creating and managing a store in multiple languages is effortless. Everything is built in to the interface and users do not need any technical knowledge to create their multilingual store.

The Miiduu multilingual store also offers smart features such as auto-detecting a visitor’s language (based on their browser settings) and remembering their language choice (if they visit your store and choose a language, when they return they will automatically see the store in the chosen language).

 

To learn more about setting up your bilingual or multilingual online store or updating your current store, visit our FAQs at: http://support.miiduu.com/customer/portal/articles/1571017-how-do-i-set-up-a-bilingual-or-multilingual-online-store-with-miiduu-

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Start to sell on Facebook via Miiduu.com online store

May 30, 2014 1 comment

Start to sell on Facebook via Miiduu.com online store

We are glad to announce that we have upgraded our Facebook store to make it look better and to make it much easier to generate sales.The new Miiduu Facebook store will be installed to your Facebook tab page and all the featured products in your Miiduu store will display with large, clear pictures, like Pinterest.The height and width limit has been removed from the Facebook store, meaning your store visitors will be able to view your products more clearly. Both you and your customers can easily share your products with the ‘Share’ button under each product.What’s more, with the new version when your customers order products in the Facebook store, they’ll be guided to your Miiduu store directly. This way it’s much easier for your customers to finish the checkout process.

We hope you enjoy the update.

FacebookStore

Categories: MiiDuu.com News

Don’t Just Wait for Customers to Come to You, Go to Them!

November 4, 2010 Leave a comment

Obviously, the number one goal of your eCommerce site is to sell products, and this can only be done if your site has visitors. So we spend a lot of time trying to figure out exactly how drive traffic to our sites. Sure, SEO is a very powerful tool when attracting customers to your business, but the web is a constantly changing place and you always need to be ready to embrace the next big thing.

A little while back we talked about attracting business by inserting your store in Facebook. Aside from the crazy amount of traffic that Facebook gets, one reason it is such a great tool for ecommerce is that you get to be proactive and go to your customer instead of just waiting for them to come to you. Well, now MiiDuu is giving you another way to do this. You can now embed your products anywhere on the web! That’s right! MiiDuu now provides you with a code that you can insert into your blog, your main website, your e-mail, your MySpace page… anywhere you can paste some HTML code (and javascript is enabled), you can insert your product.

Your embedded product will display an image of the product, the product title, the price, and a button that let’s users link straight to your shopping cart! Just click the Embed link next to Edit in your Dashboard’s Product page. You’ll be able to choose the size of the image, as well as decide whether you want your button to say Buy Now or Add to Cart. You can preview what it will look like in real time, so don’t worry about grabbing the wrong code!

What are you waiting for? Head over to MiiDuu.com today and get started!

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Time is Money: Helpful Hints for Better Time Management

October 28, 2010 Leave a comment

Today I happened upon an article over at eCommTips that talks about how to use time management to get the most results out of the least amount of time. Reading it reminded me of all of the things I already know about time management, but somehow seem to forget whenever it comes to actually managing my time. For those of use that work on the internet, adhering to time management guidelines is even more of a challenge. Luckily, the rules are simple and changing your time management habits tends to make things more quick and painless.

First I’d like to briefly touch on the main two concepts discussed in the eCommTips article. One is Pareto’s Law, or the 80/20 rule, which states that 80% of results are caused by 20% of effects. In other words, 80% of the tasks you do won’t have much of an effect on your total revenue. This isn’t to say they aren’t important. If you stop doing them it will certainly have an adverse effect on your revenue, but when prioritizing tasks, these come last. The other 20%, however, are generating a huge amount of your revenue,  so it stands to reason the more time you spend on these tasks, the more your revenue will grow. The other main concept discussed is Parkinson’s Law, which basically states that a task will take as long as you give it. If you give yourself a week to do something, it will seem very important and end up taking the whole week. If you only give yourself a day, you’ll have it done by then. Obviously, you can’t set deadlines too short or work will get sloppy and you’ll get used to not meeting them. Still, be conscious of how long a task should take and don’t give yourself any extra time to finish it. By setting short, frequent deadlines you will get used to working quickly and efficiently, and really maximize the amount of work you get done.

This is all great and good, but if you don’t put these concepts into practice, they won’t do you much good. As the eCommTips article suggests, it’s a good idea to first write down all of the tasks you do on a daily or weekly basis. First, look at your list and make sure that everything you’re doing is actually useful. Next, select which tasks lead directly to revenue and which ones don’t. For example, if you get a lot of people visiting your site from links you post on Twitter, put that in the revenue column. Answering customers’ questions, while still very important, would go in the other column.

Now, look at the table you’ve created and think about how much time you spend every day/week on each task. Are you spending the appropriate amount of time on each task relative to how much revenue it generates? If not, adjust the amount of time you would like spend on each item and write it out. From there, create a schedule for your daily tasks. When making your schedule, take yourself into account. For example, I am a bit sluggish in the morning, so I start by catching up on relative news and blogs and answering easy customer questions. Then I delve into the more time intensive e-mails, which normally gets me ready to work. If you are bright-eyed and bushy-tailed every morning and fade from there, you might want to save these tasks for the end of the day when you’re tired.

You also need to be sure and monitor your social media consumption. While Facebook and Twitter can do wonders for your business, they can kill your productivity for the day! Remember, when you are working you’re on Facebook to promote your business, not look at picture of Timmy’s new baby. For those of you who are easily distracted by social media, or who just don’t feel like sitting down and Tweeting everyday, I highly recommend you check out HootSuite. HootSuite allows you to manage your Twitter and Facebook page from the same site, but isn’t as easy to accidentally wander of task. You can also schedule your posts,  so you can type up all of your Tweets and Facebook posts for the day or week in one sitting and not have to worry about them again. Some added bonuses  include being able to allow more than one team member to manage an account and easy to use stats on how many people are clicking the links you post.

Remember, you’re the most of important part of your time management plan, so keep it tailored to your personality. If you are the kind of person who needs to take a break every hour, take it! If you respond to rewards, reward yourself upon completing a certain number of tasks. The point of a time management plan is to make yourself more productive, not miserable.

Questions or comments about time management? Leave a comment!

Is Your Online Store Ready for the Holidays?

October 25, 2010 Leave a comment

With Halloween just a week away, the holiday season is quickly approaching. It doesn’t take an MBA to know this is a very big deal for online retailers! For small retailers especially, this time of year is crucial. Is your store fully optimized for the holiday season? Let’s run through some quick tips and reminders on how to move your store up the search engine results and boost your holiday sales!

1) First you should make sure that you’ve done all you can to publicize your store. MiiDuu has a whole FAQ page about 5 ways to promote your store, so make sure to check it out. To summarize though, make sure that your social media campaign is fresh and exciting, write plenty of articles, be active on any forums or comment threads you participate in, and update your blog! The holidays make people want to reconnect, so odds are they’ll be on Facebook even more than usual around this time. Make sure to get your online store directly in your business’s Facebook page with MiiDuu’s Shop Builder application on Facebook! You can get started putting your store directly in your Facebook page here.

2) Make sure your site is visually optimized as well. You’ll hopefully be getting a ton of new customers, so you want them to stick around long enough to buy something! Make sure your site is as easy to navigate as possible, and that your categories and sub categories are well optimized. Run frequent mock purchases to make sure things are going smoothly and you aren’t loosing any customers to technical issues. You might also think of putting up some special seasonal banners to keep customers in a cheery holiday mood. If you have any seasonal products, make sure to list them as featured items!

3) CIO offers some great tips as well, which are worth repeating. The first is to remarket to existing customers. With the amount of time people spend on the internet and the number of webpages they view a day, even if an old customer had a great experience shopping your store it could easily slip his or her mind when writing up a gift list. Send out a newsletter reminding all of your old customers that you’re here! Even if they don’t go to your store immediately after reading the newsletter, you will have placed your store back in their consciousness and they’ll be more likely to remember you when it’s time to buy gifts.

4) The newsletter reminds me of another good point made in the CIO article: DISCOUNT! Everyone loves a discount, and this is especially true around the holidays! The days following Thanksgiving and Christmas are notoriously busy shopping days for brick and mortar stores. Customers love hunting for a better bargain, so why not participate? This will further incentivize customers to shop at your store over anyone else’s. Make sure to mention any sales in your newsletter so that all of your returning customers are in more of a hurry to get back! Be careful not to discount too much and making your profit margins dismal, but at the same time, the better the discount, the more likely someone is to not only participate, but spread the word to friends! Announce your discount through your social media outlets as well! MiiDuu News has more on how to utilize both newsletters and coupons!

5) Remember, time is of the essence! It takes the search engine spiders a while to find your site, so make sure to get all of these changes implemented as soon as possible! You want to be as high in the search results as possible when your customers start shopping, and updating the week before Thanksgiving isn’t going to cut it! If you haven’t already put these tips to work on your site, go do so now!

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